Advertisers Mood Board
This is an advertiser’s
mood board which shows the type of companies I would advertise in my music
magazine. I have picked companies/brands which fit with my target audience of
13-25 year olds, which are mainly females. I decided on the big companies which
are fast food such as KFC, Burger King, McDonalds and Subway. Teenagers are
always keen on fast food and are using these places as there hangouts. This also
applies to Starbucks and Costa as it is also a hangout place. I also placed
social media sites like twitter, Tumblr, Depop, YouTube, Facebook and Instagram.
Teenagers and young adults spend their lives on their mobile phones finding out
what their friends and favorite celebrities are doing. I placed technology
brands as everyone likes to keep up with the latest technology from apple, Samsung,
Android, and Microsoft. I placed the basic high end brands which a lot of
teenagers and young adults are obsessed with like MAC makeup, Pandora, vans, Miss
Selfridge, ASOS, next, converse. This allows the magazine to have an edge of
fashion, jewellery and makeup. I also added concert/festival companies as at
the age of 13-25 you are very interested in music and always listening to the
radios. So on this advertisement mood board I have aimed at brands/companies which
many young adults and teenagers know of very well and relate to some part of
their lives.
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